Search engine marketing (SEM) is a form of Internet marketing to increase the results and visibility of a website in search engine results pages (SERPs). SEM is a digital marketing strategy that is widely used to promote a website primarily through paid advertising. The experienced trainers at SEM Training Institute & Course in Marathahalli will help you understand the concepts and strategies of digital marketing.
SEM is one of the most effective ways to expand and grow the business in this competitive marketplace. It has never been more important to have an online presence as now hence Search engine marketing plays a great role to promote and grow the business.
Search engine marketing’s greatest feature is that the advertisers get an opportunity to display their ads at the right time to the right potential customers, motivating them to make a purchase. Search engine advertising is an amazingly powerful and effective way to expand and grow.
SEM uses paid advertisements that appear on the search engine results pages, the adversities bid on keywords that are most likely to be used by the potential customer when looking out for a product or service in Google or any other search engine. Advertisers get an opportunity to display their ads alongside the results of search engines. The success of the SEM lies in picking up the right keywords.
SEM ads are also known as pay-per-click ads come in many formats. Some are text-based while some are more product-based visual ads that give price and review information to the customers at a glance.
Several types of ads involved in pay-per-click advertising are:
- Display ads
- Product listing ads
- Text ads
Each of these ads has specific features and characteristics. A search engine marketer chooses an ad based on various factors including targeted audience, business goals, different digital platforms (desktop, smartphone, tablet, or laptop), consumer behaviour, etc.
SEARCH ENGINE MARKETING ACADEMY IN MARATHAHALLI, BANGALORE
Global IT Training, the leading Search Engine Marketing training institute in Bangalore, offers real-time SEM training with 100% placement support. Depending upon your expertise and needs, we provide both basic and advanced-level SEM courses. We have highly experienced and certified trainers who have real-time industry experience and deliver the course contents through live examples and case studies.
Global IT Training imparts an excellent SEM Training Institute & Course in Marathahalli that helps you to proficiently use keyword research tools available today and guides you in selecting the most suitable keywords and ways to do keyword bidding.
Global IT Training provides the best Search Engine Marketing course in Marathahalli where you can learn about prominent SEM ad platforms such as Bing Ads, Google AdWords, and Yahoo Search Ads along with different SEM techniques to excel in search engine marketing.
The SEM training academy by Global IT Training has an excellent infrastructure to provide a real-time experience and is well equipped with all the necessary lab facilities. Global IT Training institute also assists in SEM certification.
At Global IT Training, the best digital marketing academy we groom our students to excel as per industry standards.
Choose between SEM Offline training and SEM online training, the course duration is 45 hours available on weekdays and weekends. The course is very budget friendly and economical and helps your dreams to become a reality.
Course Content of Search Engine Marketing
- What are google ads?
- How the Google ads action works
- Setting and creating up First Google Ads Account
- Account structure: SKAGs or STAGs
- Setting up First Google ads Search
- Campaign
- Structuring Ad Groups
- Advanced keyword Research Techniques
- How to Write Killer Ads
- Advanced Advertising Tracking
- Setting up google ads billing
- Monitoring Advertisements
- Bidding Strategies
- key Optimization Strategies
- Guide to Creating Remarketing Campaign
- Seeing up Google Shopping Campaigns
- Get Started with Google Display Network
- Running Video Ads on YouTube
- Creating a Universal App Campaign
- Smart Campaign Setup
- Discovery Campaign Setup
- Creating Local Ads
- Google Ads Editor
- Competitor Research Using SEMRUSH
- Competitor Research Using Spyfu